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White media masquerading as Black news

Raynard Jackson | 4/1/2013, 5:03 a.m.

They criticized Priebus for his “cynical” efforts to engage the Black community. How is seeking to become more engaged with the Black community – something Blacks have been yearning for – suddenly cynical?

Moreover, regardless of your politics, Blacks are better off when two parties truly compete for their vote and not take them for granted as the Democrats are doing. We’ll always have more power when we can leverage our votes on behalf of the candidate who isn’t afraid to say the word “Black” or targets every group except African Americans.

If you’re going to criticize, make sure you spread it around. It’s not fair to criticize Republicans while giving Obama a pass. He has not added one Black to his cabinet in his second term. Yet, we’re supposed to line up, single file, behind him. When is he going to show that he has our best interests at heart?

It speaks volumes that Obama would throw Susan Rice under the bus, back up, and roll over her again. Yet he had no reservation about the uphill fight to get his Republican secretary of defense confirmed by the U.S. Senate. In other words, he’ll fight to the end for a White, male Republican but not a supremely qualified Black woman.

Given Obama’s poor record meeting with the Congressional Black Caucus, I would not be surprised if Priebus hasn’t spent more time meeting with the Black community than Obama.

Even more importantly, at least Priebus issued a plan of action after his meetings with Black folks. Where is the president’s plan? You can’t criticize a plan that doesn’t exist. Legitimate media organizations should criticize the president for such neglect, but by definition that would exclude The Grio and The Root.

Raynard Jackson is president & CEO of Raynard Jackson & Associates LLC., a Washington, D.C.-based public relations/government affairs firm. He can be reached through his website, http://www.raynardjackson.com. You can also follow him on Twitter at raynard1223.