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Women are wired differently - more power to them

Cheryl Pearson-McNeil | 3/31/2013, 4:24 p.m. | Updated on 4/2/2013, 9:12 p.m.
  • Women worldwide are optimistic about their roles, with 90 percent reporting they believe their role is changing for the better.
  • Worldwide, 70 percent of women surveyed have cut household spending over the past year in clothes, gas, electricity and entertainment outside the home.
  • Women in the U.S. spend significantly more time on social media sites than men. We're online users of social media 44 percent more than men; and visit social media sites on our mobile devices 39 percent more than men.
  • African American women between 18-35 are 72 percent more likely to publish a blog or express our preferences online via links or "likes" than the average adult in this country.
  • In the United States, African American households are 127 percent more likely to include a single parent - usually a woman. (These are my people as I am one of them and I live by the mantra, 'If mama ain't happy, ain't nobody happy.')
  • Women in the U.S. talk 28 percent more and text 14 percent more than men every month.
  • Globally, women are 25 percent more likely than men to rely on friends or family for personal financial advice.

There's so much more wonderful information on http://www.nielsenwire.com that affirms women's power and influence as consumers. Take time to visit the site during March, and feel free to belt out a couple of lines along with Chaka, "I'm every woman. It's all in me ..."

Cheryl Pearson-McNeil is senior vice president of public affairs and government relations for Nielsen. For more information and studies go to http://www.nielsenwire.com.