Black business owners, take care of your business!
JAMES CLINGMAN | 1/16/2017, 8:32 a.m.
We must work very hard to bring the ultimate economic partnership together, that of Black consumers and Black business owners. Once upon a time, during segregation, we had that ideal relationship but were not allowed to have access to the general marketplace. Our access is virtually unlimited now, but we must still have a firm economic foundation among our own people. Our charge as business owners is to meet our consumers a little bit beyond the middle and do what is necessary to change them into repeat customers. “The best customer is the one who returns.”
We can ill-afford the lack of support for one another that we see in today’s Black economy, especially when you consider what little bit of an economy we have. So, indeed, “Buy Black,” but learn the difference between “black” and “Black,” and emphasize to them the importance of circulating some of their Black dollars to another Black business along the way. Let’s work together to build our relationships, our love, our respect and our trust for one another. Through business ownership and good business management, we can win.
Take care of your business and your customers, and they will take care of you.
Jim Clingman, founder of the Greater Cincinnati African American Chamber of Commerce, is the author of Black Dollar$ Matter: Teach Your Dollars How to Make More Sense. He can be reached through his website, http://www.blackonomics.com.