Dr. Martin Luther King, Jr. leads the March on Washington for Jobs and Freedom, 1963. – Photo courtesy of the American Jewish Historical Society

Dr. Martin Luther King Jr. and championed by the Black Press




Rev. Dr. Martin Luther King Jr. will always be remembered as a social activist and Baptist minister whose role was integral in the Civil Rights Movement.

Publicly and privately, King fought for equality, justice and human rights for African Americans and others who suffered from racism, segregation and other injustices.

His sermons, including the Drum Major Instinct and his speeches like I Have a Dream are as important as they are legendary.

But those closest to King recalled some of his more unheralded feats. They also recalled the importance of the Black Press during the movement.

“I would say King’s abiding commitment to focus on poverty and to deal with the wealth and equity gaps, and particularly the conditions of the poor, has been less heralded than his other accomplishments,” said Dr. Clarence Jones, a visiting professor at the University of San Francisco and a scholar and writer-in-residence at Stanford University’s Martin Luther King Jr. Institute.

In 1960, at age 29, Jones met King, who was 31. Jones served on King’s legal team and helped draft many of his most important speeches, including the 1963 I Have a Dream masterpiece. But, it was a speech that King delivered just five days before his April 4, 1968, assassination that Jones remembers most.

“I’ve said so often that the sermon he gave at the National Cathedral in Washington was most important,” Jones said. “He captioned the speech, Sleeping Through a Revolution, and that’s exactly what he’d say today, if he were here.”

Many of King’s accomplishments were aided by his relationship with newspapers like the Atlanta Daily World, the Pittsburgh Courier and other Black-owned newspapers, according to Jones.

“The two essential pillars of support of the Civil Rights Movement were the Black church and the Black Press,” he said. “The Black Press was critically important, and King had a healthy appreciation for the Black Press.”

Rev. Jesse Jackson Sr., another close confidant of King, agreed.

“The kinship King had with John Johnson, [former owner of Ebony and Jet], John Sengstacke, [founder of the National Newspaper Publishers Association] and others were apparent, and he realized their value and they recognized his value,” Jackson said.

Dr. Benjamin F. Chavis Jr., the president and CEO of NNPA, once served as the Southern Christian Leadership Conference statewide youth coordinator in North Carolina. He said he will always cherish the days that he worked with King and the SCLC.

“I witnessed, first-hand, the fearless courage of Dr. King as he spoke out against global racial injustice and war when it was not popular to do so,” Chavis recalled.

“The mainstream press routinely mischaracterized Dr. King as a principle-less agitator. But, it was only the Black-owned newspapers during the 1960s that would, without apology, tell the truth that Dr. King was both a theological and intellectual genius whose worldwide vision, activism and principles demanded a public stance against the unjust Vietnam War and against the duel racist Apartheid in America and South Africa.”

He then reflected on one King’s famous quotes, “Injustice anywhere is a threat to justice everywhere.”

Dr. Wornie Reed, the director of the Race and Social Policy Center at Virginia Tech, who marched alongside King in the 1960s, said too few people knew about King’s major project when he was assassinated, The Poor People’s Campaign.

“The Memphis garbage workers strike was a side issue, the kind he was frequently involved in. He was putting in long days and nights across the country, calling on all of us who cared to come to Washington to help him to put maximum pressure on the federal government to come forth with concrete plans to reduce poverty in this rich country,” Reed said. “King was promoting a level of pressure that the federal government had never faced before. And many of us were organizing groups to do just that.”

The childhood poverty rate is higher now than it was in 1968 when King was assassinated – then, it was between 15% and 16%, Reed said. In 2021, it rose to 17% overall and 28% for Black children, according to the Children’s Defense Fund.

“When King vowed to stop commerce in Washington, to stop planes, buses and trains, in other words, to close Washington down, he gained the support of all the radical Black groups who had abandoned King and the SCLC. These groups had grown tired of the ‘soft’ approach of the Civil Rights Movement. Many readily agreed to go to D.C. and help him do just that,” Reed continued.

Reed also said the Black Press was important to King and the Civil Rights Movement early on during the Montgomery Bus Boycott and the early days of the sit-in movement. The Black Press provided vital coverage of the activities and the leadership of the movement, he said.

“Often, the major press was concerned with the disruptions of the movement while the Black Press tended to provide more information about what the activities meant on the ground in Black communities,” Reed explained.

National Urban League President Marc Morial said King’s profoundly important, but less heralded work on economic justice, particularly toward the end of his life, left a legacy that the league champions today.

“In his final speeches and his plans to launch a Poor People’s Campaign, Dr. King laid out his extraordinary vision for a country that provides equal access to economic opportunity and prosperity to all, no matter their color or creed – a dream that organizations like the National Urban League are still fighting for,” Morial said.

Since its inception, the Black Press has played an integral role in communicating the raw and uncompromising struggle of King and African Americans across the country, according to Morial.

“The Black Press remained on the front lines of the Civil Rights Movement, offering a glimpse into the everyday lives of African Americans far before mainstream media paid attention,” Morial said. “In many ways, the Black journalists were a critical pillar of the movement and of communication Dr. King’s vision for a more equal America to the world.”

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