Scam Tracker – Graphic courtesy of the Better Business Bureau Photo2: Scam reports and losses – Graphic courtesy of the Better Business Bureau

Special to The Dallas Examiner

Better Business Bureau serving the Heart of Texas shared its mid-year report July 11, during a virtual press conference that focused on the state of consumer-reported scams to BBB Scam Tracker from Texas residents in 2023. So far this year, consumers have lost more than $4.3 million to scams in the Lone Star State, exceeding total losses per year from 2018-2022.

While the number of reports BBB has received from January – May of this year remains consistent with previous years, financial losses have increased significantly. The top three costliest scam types this year include cryptocurrency or investment ($1.6 million lost), online purchase ($768,000 lost) and sweepstakes ($630,000 lost) scams. These three scams have historically resulted in high financial losses every year. However, reports of employment scams have increased by over 250% across the nation as compared to the same time period last year. This trend is also reflected within Texas, with losses and reports in 2023 exceeding total amounts each year since 2018, except for financial losses in 2019 and reports in 2018. Based on current trends, BBB projects that 2023 will result in record losses and reports for employment scams by the end of the year.

Some scams affect all age ranges relatively equally, such as online purchase and phishing scams, but certain age groups are particularly susceptible to varying tactics. Texas residents over 65 are more vulnerable to sweepstakes, prize and lottery scams, while younger residents encounter fraudulent employment positions more frequently. Of all age groups, those between 35-44 years old experience the highest financial impact, with nearly $1.6 million lost to fraudulent businesses or individuals operating in the market from January – May 2023. Increased losses in this age group are primarily driven by encounters with fraudulent cryptocurrency and investment opportunities, often resulting in lost thousands of dollars. Despite low losses and reports from Texas residents between 18-24 years old, BBB estimates the impact of unethical practices on this age group is substantially higher than what is being reported.

To help Texas consumers avoid scams and unethical business practices, BBB recommends residents:

Be wary of too-good-to-be-true offers

Be skeptical of any offer that conflicts with the established market for a product or service, especially when framed as a ‘limited time’ deal that requires immediate action or payment. Scammers capitalize on a sense of urgency and entice consumers with great prices on products or services in high demand.

Verify contact information and legitimacy

Research a business’s legitimacy by checking and other reputable sources. Verify there are multiple working contact methods and that the physical location listed is a business. Scammers often use addresses for vacant lots or residential homes and a phone number not in service.

Recognize the signs of a lookalike website or dashboard

As consumer habits shift to digital services and online marketplaces, scammers take advantage of the opportunity to create highly sophisticated lookalike websites, investment dashboards, and employment portals. Before inputting personal information in an online system, verify it is secure by checking for the ‘lock’ icon in the search bar and that the domain or subdomain contains no spelling errors. Be wary of any communication from a generic email domain such as ‘’

Report your scam experience to BBB and the FTC

Reporting scams helps organizations and agencies understand the evolving tactics and strategies criminals and con artists use. These reports can also be highly beneficial to support the proper authorities in prosecuting illegal practices. Only through consumers taking the time to submit information can BBB and other organizations warn the public of ongoing marketplace issues.

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