Photo courtesy of BBB serving the Heart of Texas Facebook Page

Since 2014, BBB serving the Heart of Texas has been celebrating marketplace role models with the BBB Torch Awards for Ethics. The award is given to businesses that demonstrate their dedication to ethical business practices and reflect the strength of their local community. Winners contribute greatly to strengthening marketplace trust by interacting and serving their community with integrity, honesty and transparency, and act as real-world examples of how ethical business practices can make a positive impact.

Submissions for the competition opened June 1 and will continue thru Aug. 31. BBB will announce finalists and winners beginning in October. Applicants do not have to be BBB Accredited to enter the 2023 Torch Award for Ethics competition. 

“The BBB Torch Awards for Ethics recognizes companies that go above and beyond in their work with their communities, customers, employees and their marketplace,” said Carrie A. Hurt, president and CEO of Better Business Bureau serving the Heart of Texas. “Torch Awardees are a step above the rest – they’re the best of the best.”

For more than 100 years, Better Business Bureau has strengthened marketplace trust and acted as a liaison between consumers and the business community. In 2022, consumers viewed BBB Business Profiles more than 250 million times, receiving information on more than 5.3 million businesses across the United States. BBB’s rigorous accreditation process evaluates business practices against its Standards for Trust, which includes eight principles that summarize essential elements of creating and maintaining trust in business:

• Build trust

• Advertise honestly

• Tell the truth

• Be transparent

• Honor promises

• Be responsive

• Safeguard privacy

• Embody integrity

Businesses that apply for the prestigious Torch Award will be judged by a panel of business professionals such as Chamber of Commerce representatives, business executives, media professionals, and ethics experts. Judges evaluate business practices across four dimensions: character, culture, customers and community.

Entry is free and easy! Complete the online form, which applicants can find at

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