A rendering of the Buckner location for Joe V's Smart Shop. – Photo courtesy H-E-B

Continuing its expansion in the DFW Metroplex, H-E-B announced plans to open two Joe V’s Smart Shop stores in Dallas. They will be the first locations the retailer opens outside the Houston area.

The first Joe V’s Smart Shop is expected to open at the corner of W. Wheatland Road and Highway 67 at 4101 W. Wheatland Road in late summer 2024. The other location is planned at 5204 S. Buckner Blvd. at the corner of Buckner Boulevard and Samuell Street in spring 2025. Additional details for each store will be shared at each location’s respective groundbreaking ceremony which will be announced soon.

“With the introduction of Joe V’s Smart Shop to Dallas, we are excited to build on our longstanding presence in the area and commitment to serve more customers in this dynamic and growing part of Texas,” said H-E-B COO Roxanne Orsak in a press release.

Joe V’s Smart Shop is a H-E-B brand that offers a more price-conscious shopping experience. The stores will still offer many of H-E-B signature foods such as store-made tortillas, sushi and baked goods. Customers can also find pre-made Meal Simple products, fresh-cut fruit and deli meats.

“With each store we open, our goal is to provide the best shopping experience, offer fresh, top-quality products, and create jobs and career opportunities that help build a stronger community,” Orsak said.

Each store is typically 55,000 square feet in size and employs about 150 people. According to the release, the grocer has more than1,500 employees across nine stores in the Houston area. The concept of Joe V’s Smart Shop was established in 2010 to “leverage operational efficiencies and new technologies” all while keeping prices and product quality high.

Continuing its presence in the metroplex, H-E-B has previous roots with its Central Market stores, which were introduced in 2001. H-E-B also recently opened stores in Plano and Frisco last year. Currently the grocer has storefronts under-construction in McKinney, Allen, Alliance and Mansfield.

Charity Chukwu is the copy editor and social media manager at The Dallas Examiner. She graduated from the University of Texas at Austin in 2014 with a Bachelor of Journalism concentrating in copyediting...

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