Heads up Texas campaign brings awareness and urgency to reduce distracted driving

Talk Text Crash
Talk Text Crash


Special to The Dallas Examiner


AUSTIN – Despite stay at home orders and less traffic the past few months, Texas has continued to see about the same amount of fatalities on state roadways. In an effort to reach drivers more creatively about the dangers of distracted driving, TxDOT has launched Dart Those Distractions, a new web-based augmented reality game that reinforces the importance of paying attention behind the wheel and reminds drivers to keep their heads up. Distracted driving causes around 1 in 5 crashes on Texas roads and all of them are preventable.

The new AR game is designed to increase awareness about the dangers of distracted driving in an interactive, engaging way that resonates with all ages. Inspired by a classic carnival game, players will throw darts over a car windshield to hit balloons symbolizing driving distractions like eating, programming music or navigation and self-grooming. This is an important reminder that distracted driving isn’t just about texting or talking from the driver’s seat.

“Every driver and every passenger can be impacted by distracted driving and one death is one too many,” TxDOT Executive Director James Bass said. “We are doing all we can to make sure every Texan knows the dangers of driving distracted. Distracted driving crashes are preventable and we hope this new AR game will help drivers realize there are more dangers than just your cell phone in the car.”

TxDOT will promote the campaign and new AR game through social media, social influencers and digital advertising. These efforts are to raise awareness of the game and encourage people to share their results and recruit other players to dart those distractions. The game can be played on any smartphone or tablet at http://www.dartthosedistractions.com or players can visit the website on a desktop computer to access the game through a QR code.

“Players should never play while behind the wheel, don’t add another distraction,” TxDOT representatives added.

The campaign officially launched Aug. 4 and is a key component of #EndTheStreakTX, a broader social media and word-of-mouth effort that encourages drivers to make safer choices while behind the wheel, like wearing a seat belt, driving the speed limit, never texting and driving and never driving under the influence of alcohol or other drugs.

Nov. 7, 2000, was the last deathless day on Texas roadways. #EndTheStreakTX has asked all Texans to commit to driving safely to help end the streak of daily deaths.


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