Social media campaign features Gabourey Sidibe, Big Freedia, Erika Alexander and more in conversation on key issues for the upcoming election

Gabourey Sidibe and Nina Turner participate in the BE HEARD! campaign. – Photo courtesy of Cheryl Duncan & Company Inc.


Cheryl Duncan & Company Inc.


NEW YORK – Black Public Media is on a mission to tell Americans to “BE HEARD!” this election season. The Harlem-based nonprofit focused on media content about the global Black experience has commissioned Color Farm Media to create BE HEARD!, a get-out-the vote social media campaign designed to engage the African American community around key issues surrounding the Nov. 3 election. The campaign will feature Black celebrities and influencers – including actors Erika Alexander and Gabourey Sidibe and musician Big Freedia – discussing the importance of voting from the top of the ticket on down. The campaign will run on various social media platforms through Election Day.

Aiming to bring information to citizens of all ages and political persuasions, BE HEARD! consists of four video shorts of one minute or less, each featuring a pair of Black social influencers discussing election issues: Alexander and comedian Brian Babylon will discuss the importance of voting; political commentators Jehmu Greene and Shermichael Singleton will speak on political action and positive change; Big Freedia and writer Roxane Gay will discuss policing and the Black community; and Sidibe and Ohio State Senator Nina Turner will reflect on reparations.

Viewers can get in on the conversations and learn more about the initiative by following the hashtag #VoteBHeard and by visiting

Excerpts from the shorts are available via Facebook, Instagram, TikTok and Twitter, and will help steer traffic to the campaign webpage where viewers can watch the full-length shorts and access voting resources on topics like how to vote by mail, how to confirm one’s polling place, how to deal with voter suppression, and how to volunteer during the election.

“The ballot box is where we get to choose who makes decisions about our health, employment, environment, race relations – all critical issues that will impact us for generations,” said BPM Executive Director Leslie Fields-Cruz. “Having seen the power of Black voters in recent local, state and national elections, BPM launched this initiative to remind Black voters of their power, fuel civil discourse and counter voter suppression. In 2020, silence is one option we just can’t afford.”

BE HEARD! is a follow-up to Color Farm Media’s acclaimed documentary Good Trouble, on the incredible life journey of civil rights icon and voting rights advocate John Lewis. Color Farm’s founders Erika Alexander and Ben Arnon collaborated on the series with award-winning filmmaker Whitney Dow, with whom they are also producing a series of projects about reparations.

“Black Public Media has supported the diverse voices of our community for more than four decades and it was an honor to work with them on this important project,” Alexander said.


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